When the pricing was first announced, I mentioned being a bit disappointed with these cards as a potential RX580 / GTX1060 replacement. That hasn’t changed, even after the Day 0 price cut. Also, avoid these factory spec cards like the plague; they are hot and noisy like all blower cards.
Having said that, the GPU itself seems a good step forward, so the board partners cards may turn out to be a good buy. As it stands, the 5700 beats the vanilla 2060, and the 5700XT should match the RTX2070 / 2060 Super. Now it all comes down to pricing again.
That depends purely on a) what you are upgrading from, b) what your budget is, and c) what resolution you plan to play at. The RX580 is a brilliant card for 1080p@60fps and can be found for some crazy deals right now. If you need more horsepower than that, there is quite a big gap in price to the 1440p cards.
Let’s hope so. I would like to see them introduce a cut-down version of this chip that competes with the 1660Ti but cheaper. I would buy one of those in a hurry.