Good morning! 
It is Friday, 26 November 2021
(W47 | D330 | 35 rem)
Today is: 
Buy Nothing Day
When was the last time you went a whole day without buying anything? In this day and age, is it actually possible to buy nothing for twenty four hours? Supporters of Buy Nothing Day think it is.
At its core, Buy Nothing Day is a protest against the consumerism the organizers felt was necessary in our world, governed by the need to “have things”.
Buy Nothing Day is a pretty significant day, which is celebrated by a lot of people all around the world. It is essentially a global day of protest against consumerism and is all about drawing attention to the issue of overconsumption.
Buy Nothing Day was founded in Vancouver, Canada by artist Ted Dave in September of 1992. It is celebrated on the Friday after American Thanksgiving (the day also infamously known as ‘Black Friday’).
It is considered a day for society to assess the overconsumption problem. It was not until 1997 that a lot of countries decided to move the date to the Friday following American Thanksgiving, i.e. Black Friday. This is one of the world’s busiest shopping dates, so holding it on this date obviously has a very symbolic meaning.
Anyone who has ever seen what happens in North America (and increasingly, in other parts of the world, including here in South Africa) during the Black Friday sales understands all too well why it was high time that we take a step back and look at ourselves, our behavior, and contemplate the meaning of all of the Black Friday madness.
Soon after Buy Nothing Day was created, campaigns to have a similar day of reflection started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, and Norway. More than 65 nations currently participate in it.
Adbusters, a company responsible for the inital promotion of Ted Dave’s idea for Buy Nothing Day, states that the day “isn’t just about changing your habits for one day” but “about starting a lasting lifestyle commitment to consuming less and producing less waste.”
Wether you’re doing it as Black or as Buy Nothing, have a great Friday! 
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